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To scale, we needed to understand where the friction was preventing community growth.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Analytics \u0026 Heatmap Audit:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" I used Google Analytics and Hotjar to identify that 60%+ of users were on mobile, but were struggling with long-form editorial layouts.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Competitive Landscape:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" I performed a deep-dive audit of Reddit and Top Gear, identifying a \\\"white space\\\" for a platform that combined high-end visuals with raw community interaction.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Outcome:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" We shifted the Information Architecture from a \\\"Category\\\" model to a \\\"Community\\\" (Hub-and-Spoke) model, allowing users to follow specific car interests.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"e76cd16c6d4fedbe683e7c70bf9bfdb99ce97a57\",\"src\":\"https://s3-alpha-sig.figma.com/img/e76c/d16c/6d4fedbe683e7c70bf9bfdb99ce97a57?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=da7Vf27MkGWMsUctFwweRY81Tw0Xg1m2G7JBKRs9X52-tmankzyjTUKghm4VSj7ZTpL4UR-4ctGbVpyvFLstRdLJVSGaZluR7p6HeOf9IY5SoEYLmL8Jb~~LapVTmNEP2gTJm2HmgM~LtgV8PT3G829ZwBnjvk7gI1FXU-7tnEz09b0Juq4nEi2RdOAELrOE1WnY5WVzgiby2kVdwTu-h8wgHutIVeZvlgQdFjuO~UIAE8gll8gAbaE3kbIfdu5LSvxuVntfy3UHR9mSD42oktNG8ZQsEkgyjkJCrUQ7kmKYgBMlyHhlwF8K0TTA7gldbK2i5eu3iHykDUD6dIka1w__\",\"altText\":\"wireframes\",\"originalImageWidth\":1409,\"originalImageHeight\":1182,\"isFillWidth\":false}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Social Pivot (UGC \u0026 Interaction)\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Transitioning from a platform where editors wrote content to a platform where \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":2,\"mode\":\"normal\",\"style\":\"\",\"text\":\"users\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" created it. This required a massive rethink of the post-creation flow.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Low-Fidelity Iteration:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" I produced dozens of wireframe iterations for the \\\"Submit Post\\\" flow. The goal was to make uploading a photo of a car as fast as a \\\"one-tap\\\" experience for users at real-world car meets.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Stakeholder Ideation:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" I facilitated workshops with the engineering and commercial teams to ensure our new social \\\"feed\\\" logic balanced user engagement with advertising requirements.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Outcome:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" A simplified, \\\"mobile-first\\\" interaction model that resulted in a significant spike in daily User Generated Content 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App Launch\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"With the responsive site operating at scale, we needed to capture high-frequency users through a native mobile experience.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"High-Fidelity Interaction 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loyalty.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Results:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" The app achieved a 4.9/5.0 rating on the App Store with 200,000+ downloads within the first 12 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audience reached 10 million monthly uniques, the technical debt and UI inconsistencies became a bottleneck. The engagement, active user retention, and social capabilities we built during this period were the core assets that made the business attractive for its Dennis Publishing acquisition.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Functional Pattern Library:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Before modern design systems were standard, I established a centralised library of reusable UI patterns. I documented typography scales, button states, and grid systems for the dev team.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Iterative Usability Testing:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" I conducted continuous \\\"speak-out-loud\\\" testing on new UI features to ensure the platform remained accessible and intuitive as we added complexity (like Video and Polls).\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Outcome:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" We reduced \\\"design-to-dev\\\" handoff time by 40% and maintained a cohesive brand identity across the entire ecosystem.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"19aa5e490988943c9a36a4dc679ab364d4846561\",\"src\":\"https://s3-alpha-sig.figma.com/img/19aa/5e49/0988943c9a36a4dc679ab364d4846561?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=UX-MRT8Mfoc02hnBanS5QUj~w3etSrOucMc3ic8SuRc5UCb2PQs0ux4V2UwMUFoB19wa7w88wBz-~r2Mc6mrxOH-un2zNuPrNZXmFo4uqWYyNttF0DHzKjI-ObW8S4uXrb8taKsKSZTTXch~CPFnz~x2kaLhwbw01fZ6~6H-2WR~1kSGuXZv8bNa7aLmrVKbIqx~kQ0s1AYmn~CaZo7tfAAdKTDmk32-wuXezVB~JLg5Rn0OEhLYkbMAQzX1Mr3tS3Zx6ynXGOOoxYcpEBRSStzLdZDi0Ygmpj0B~ix1Yh3YZdW4LVWhc3Kw-rnSCq4eFDP79YPjsN2ZO-9KHD3mng__\",\"altText\":\"Homepage feed design\",\"originalImageWidth\":1920,\"originalImageHeight\":954,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"5cf16f272e15e1a7dfecf18b881e256026ad93ff\",\"src\":\"https://s3-alpha-sig.figma.com/img/5cf1/6f27/2e15e1a7dfecf18b881e256026ad93ff?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=RCzFb7dv-NeNP-HR6wtaZxp0O~z0ydnE696ewa3qI1TzhF-R0md4JrLgYKQA102tHc-qq6JIxroSDM2iJx4U8ci6YZtK4I9cLLJkqM5SjWLcHmgKeYZC3wEY58hfPt37noDUGR7V4cF-MTtRAhW55pQEqzIqffpMiO2udFfKAg3SSNZ6czM8gpOFENC78KLIQ3eaRSng4F2RNwnV67BVw28NeZKU8YYkTIPRttscAMid6YmvuOE-yuNOCB5ICJWm7raIrRV-4l5RvzpbnhX9pTOT97Ml2cz0mfgd5ITk1D2xzNo0Jh9rT1D6NBTHbnAiY5A8BFx7KfISSAg-9Em9gg__\",\"altText\":\"Various page 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Challenge\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"When I joined Car Throttle, the business was operating on a traditional WordPress blog architecture that could no longer handle the traffic spikes or the complex social features (such as user-generated content, profiles, and feeds) required to 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