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prescriptions and medication.","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"0d2891f4-6286-4072-8865-5238cde65715"},{"id":"52b726b0-9183-4e61-bf64-2156bf3b38b9","value":"{\"image\":\"5a3063fc7ad6f6a242fac29577c7d6a04c40c76e\",\"imageThumbnail\":\"1693d09615f8d1a51f653fe2b3d17f4a593d3504\",\"originalImageHeight\":1000,\"originalImageWidth\":1275,\"altText\":\"Zava UK cover\",\"fileName\":\"zava-uk-cover\"}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"3182d33a-dbee-43c9-9931-b900cee1d70c"},{"id":"d326b358-2673-4958-9f37-b28d1bbffa37","value":"{\"url\":\"https://www.zavamed.com/uk/\",\"openInNewTab\":false}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"65c4aa0f-e7b3-4062-93dd-1b9a3e2dd13f"},{"id":"5ad89949-bf00-4680-97ff-5d2ccb729a99","value":"The whole process of ordering, navigating the website etc from beginning to end is a smooth and 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They are an online healthcare service, providing patients with prescription medication, advice and care. They have a team of over 100 treating over 50,000 patients a month, operating an award-winning platform across 6 countries (UK, Germany, Austria, Switzerland, France and Ireland) and partner with large corporates like Superdrug 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safety.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Email campaign, landing page, doctor messaging, medication leaflet and website messaging to reassure existing customers.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"New and improved UI and UX for the whole product, optimised for mobile.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Outcomes\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Through the new redesign and design language and implementation of new tools and workflows, the following major business KPI was achieved:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"26%+\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h6\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"increased treatments per day\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Also, designer productivity and consistency were improved, while also safeguarding revenue through clear, consistent, and reassuring messaging, as evidenced by positive satisfaction survey results.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"fb3801c317990dfbb1423ae758038b2f2a7facd5\",\"src\":\"https://s3-alpha-sig.figma.com/img/fb38/01c3/17990dfbb1423ae758038b2f2a7facd5?Expires=1777248000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=rFnY9ll~uDH~2Xnn2iWfJWd09ikJl3XKoh6eTbK6lsqAx~MAYLQmwl0CANtfPTRhL8D5CsNPbFbmWp4oQdp2Gk-TTP8cQ0ah58ltmzGPAMQew9XbF~-8HMMvzcqJS-4bHrKiY7T-nPZlAAK4Nm-BpRIAGH66UJZji0hue8kDOQdVOheNx3AhGVMhht0Gbxh9E0Cw8f66gWqI6VG7V0sD3UlIS3iVnFxNkX4oJ7XFoNsMwgFaJaH4h-9O06wFcR7VWxqej5MNugNSakqGuNPlYwsKuqxlUPtgpG6ysDFQVWC1S~EkvaYzJ2wpdcUhaqhgDpTrZAxfhqEn5vyAgaHrtA__\",\"altText\":\"Zava home and product page designs\",\"originalImageWidth\":2888,\"originalImageHeight\":1294,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"a7998826-1e42-41b6-8a00-34926fc60167"},{"id":"ec3f9da2-347b-4734-bfed-1bd233e89bbf","value":"View website","itemId":"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8","fieldSchemaId":"816e274c-15c4-424c-95dc-3f3623c952c4"},{"id":"7a15fcf4-eeda-4e55-a675-3ad4ba933664","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design Process\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Discovery\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I collaborated with the research team to plan and gather quantitative data and qualitative insights, ensuring our solutions were rooted in real user behaviour.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Data \u0026 Analytics:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Leveraged Google Analytics and Hotjar heat-maps to identify high-value features and engagement. A key finding was that \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"74% of traffic was mobile\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\", which dictated our \\\"mobile-first\\\" technical constraints.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Internal Knowledge Audit:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Audited the existing research wiki to build on previous insights and avoid duplicating effort.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"User Interviews:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Facilitated face-to-face interviews to uncover the \\\"why\\\" behind the data, allowing us to map mental models and empathise with core pain points.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Usability Testing:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Conducted remote moderated and unmoderated testing—including 5-second and task-based tests—to benchmark against competitors and surface friction points.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"With a solid foundation of data, I moved into an iterative design phase focused on cross-functional alignment and scalability.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Ideation Workshops:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Facilitated sessions with stakeholders—including doctors, pharmacists, and engineers—to translate research into actionable ideas through rapid sketching and collaborative exercises.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Wireframing:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Analysed workshop outputs to develop low-fidelity wireframes, prioritising information architecture for key product and content pages.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design Foundations:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Established a library of functional and perceptual patterns. This design language ensured visual consistency and allowed for rapid, efficient scaling during the high-fidelity phase.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"High-Fidelity UI:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Translated aligned wireframes into polished visual designs and reusable UI components once the product strategy was finalised.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Iterative Testing:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Conducted continuous UI and layout testing to validate design decisions, refining the interface based on real user resonance and empathy.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":5},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Accessibility Standards:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Led the initiative to implement a Level AA (WCAG 2.0) conformance policy. 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