{"collectionById":{"3d6d52f4-0a1b-40c9-8839-9563e3971a6f":{"id":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","name":"Case Studies","fieldSchemas":[{"id":"d08effd6-538f-48d2-98ad-0c339d2693ec","name":"Quote: User role","type":"plain_text"},{"id":"a7998826-1e42-41b6-8a00-34926fc60167","name":"Project summary","type":"rich_text"},{"id":"33122a74-fdc0-4520-986d-c04bdb89cd57","name":"Quote","type":"plain_text"},{"id":"ed8a35bc-ebf7-4bf1-b6f5-40cd180a4346","name":"Quote: User","type":"plain_text"},{"id":"a2275068-ae26-4dd5-add4-275933767ea8","name":"Slug","type":"slug","role":"slug"},{"id":"3182d33a-dbee-43c9-9931-b900cee1d70c","name":"Hero Image","type":"image"},{"id":"78fea6df-e8e8-4ba1-9f02-f908076b9ca4","name":"Content","type":"rich_text"},{"id":"0d2891f4-6286-4072-8865-5238cde65715","name":"Description","type":"plain_text"},{"id":"81c3dafd-21d3-4e82-b304-3549b81e5502","name":"Title","type":"plain_text","role":"primary"},{"id":"0653af49-9844-4c79-9be9-6f36325da0ac","name":"Date","type":"date"},{"id":"bc22eb54-7d14-4fd4-bb6e-33419305f91d","name":"Category","type":"plain_text"},{"id":"f8b09513-929f-4ae7-8413-eecb39318f3f","name":"Role","type":"plain_text"},{"id":"65c4aa0f-e7b3-4062-93dd-1b9a3e2dd13f","name":"CTA link","type":"link"},{"id":"816e274c-15c4-424c-95dc-3f3623c952c4","name":"CTA text","type":"plain_text"},{"id":"56fc7e89-836b-4b8c-9051-ba05beb0e9a8","name":"Impact grid 3: Title","type":"plain_text"},{"id":"329f6477-2be9-4863-87a0-6e5ca2c2116d","name":"Impact grid 1: Title","type":"plain_text"},{"id":"6692ad42-08d3-4baa-a154-7546db8a3b36","name":"Impact grid 2: Description","type":"plain_text"},{"id":"354bf068-cf32-4d70-a361-eca0bd7a5d0d","name":"Intro","type":"plain_text"},{"id":"7972b5ff-92d2-4e13-9e94-442d44812c68","name":"Impact grid 3: Description","type":"plain_text"},{"id":"ee360338-8cf5-4a8d-b4e1-f1c997f2e42c","name":"Impact grid 2: Title","type":"plain_text"},{"id":"a9c0af62-f0b2-4f0b-ae7c-fa647392d54b","name":"Impact grid 3: Icon","type":"plain_text"},{"id":"8c6f4fcf-617d-46db-9eb2-41653d55a7c4","name":"Impact grid 1: Icon","type":"plain_text"},{"id":"0f7a773a-9190-4416-8e82-3403e7ae8118","name":"Impact grid 2: Icon","type":"plain_text"},{"id":"1c940375-b9ef-40fd-8b18-b12138552584","name":"Impact grid 1: Description","type":"plain_text"}],"itemById":{"3ec92fb9-c574-4a8d-a52b-8184dad50eca":{"id":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","index":"!","collectionId":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","fields":[{"id":"07259d3a-9d20-462e-a0a3-6399e4efa7f3","value":"Website Design","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"bc22eb54-7d14-4fd4-bb6e-33419305f91d"},{"id":"320e548e-ca93-48bc-a2f6-94085463e411","value":"2024-07-17","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"0653af49-9844-4c79-9be9-6f36325da0ac"},{"id":"2deae403-e35a-4939-b72a-af2b26949cd8","value":"{\"image\":\"2aa0c9de7324d91751eb7d71e5c696a749385382\",\"imageThumbnail\":\"fc5117ee03a6178205944db1e5abdc1bdad6902c\",\"originalImageHeight\":768,\"originalImageWidth\":1080,\"altText\":\"Pistonheads Auctions\",\"fileName\":\"b1f63879-700a-4dd5-8e12-77665047b14d_rw_1200.jpg\"}","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"3182d33a-dbee-43c9-9931-b900cee1d70c"},{"id":"9dd0779e-9569-47be-8de8-8fed1fbfad30","value":"pistonheads-auctions","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"a2275068-ae26-4dd5-add4-275933767ea8"},{"id":"5605969e-dde9-430b-a9ce-a39ecf2712cc","value":"PistonHeads Auctions","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"81c3dafd-21d3-4e82-b304-3549b81e5502"},{"id":"a1a900db-fc82-4d77-aa0f-1c45529ba6cf","value":"Building a high-trust bidding engine for the UK’s most iconic car community.","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"0d2891f4-6286-4072-8865-5238cde65715"}]},"9dedf784-897e-4288-8414-7faad8ee2f7b":{"id":"9dedf784-897e-4288-8414-7faad8ee2f7b","index":"#","collectionId":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","fields":[{"id":"13a6e88b-7988-4527-9637-2b20566424b5","value":"2020-05-18","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"0653af49-9844-4c79-9be9-6f36325da0ac"},{"id":"61e4b243-6ed5-4b32-b5c0-3133d2a56ad8","value":"Lead Product Designer","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"f8b09513-929f-4ae7-8413-eecb39318f3f"},{"id":"a44ab8dc-fca6-4045-b3d0-8033905fe5f3","value":"Fresh Fitness Food","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"81c3dafd-21d3-4e82-b304-3549b81e5502"},{"id":"5559706d-e52f-4629-a491-6d90fc0ab357","value":"{\"image\":\"f07ed8e2b61a2cdbaa355e11ddc158d60b8d384d\",\"imageThumbnail\":\"4522e7522536d7ae556ea07fb50884065f6e1990\",\"originalImageHeight\":630,\"originalImageWidth\":1200,\"altText\":\"Fresh Fitness Food app screens\",\"fileName\":\"fresh-fitness-food\"}","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"3182d33a-dbee-43c9-9931-b900cee1d70c"},{"id":"a2017b9d-0394-4baf-bd23-2ae789410e50","value":"App Design","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"bc22eb54-7d14-4fd4-bb6e-33419305f91d"},{"id":"e5f4a4d1-62fe-417e-88c6-c94d9267a107","value":"{\"url\":\"https://www.figma.com/proto/9lsWHFr35yN3eyMhlAZHcq/FFF-iOS-App?node-id=296-5043\u0026p=f\u0026viewport=346%2C391%2C0.29\u0026t=5zAjETb1sf7qnMUL-1\u0026scaling=scale-down\u0026content-scaling=fixed\u0026page-id=291%3A73\u0026starting-point-node-id=296%3A4981\",\"openInNewTab\":false}","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"65c4aa0f-e7b3-4062-93dd-1b9a3e2dd13f"},{"id":"5bb4fd98-d0a4-4088-bbea-43a6fe9021f1","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design process\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"User flow\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"21004906abd51c03175d5e736539adf8e35cf4f2\",\"src\":\"https://s3-alpha-sig.figma.com/img/2100/4906/abd51c03175d5e736539adf8e35cf4f2?Expires=1777248000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=uXmORYQsk5eH--w5kR~IiJXBGx50gql8u6itoIGYkFkB-qFy6TIt~FfamAHl9PCwrsJCLF0DGK8eemdNVv1FmjMwq~k90SpyA5h-lKahZvPjoIUyVjLVhCcx~3XYGPqYhwmomQwmjONuraZvQEHdekOSCg-YBbH9C0WgwBzd9bpz88Xbfgmnijt22YjHAxXc3NfgK0KE7tFIYRUYLSvK2U-8Zs6WRndD51W4f2kCrvr1nU1I8KWfR59~ZQY27ePfm1332xCb73s8cPaC7UYnak9GuUOtqmK~z4PZgyCR3~pNhm0HUwfk4IDK64ZmXnR0x7oCZqGBtOzyVEyTvnHhAg__\",\"altText\":\"user flow diagram\",\"originalImageWidth\":2864,\"originalImageHeight\":2344,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Wireframes\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"c64cfe181dbb5edafa0af1c3ee783e744d5a7c5d\",\"src\":\"https://s3-alpha-sig.figma.com/img/c64c/fe18/1dbb5edafa0af1c3ee783e744d5a7c5d?Expires=1777248000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=RExJ9zb1lDvb9~v8qs~zRI9v0paZtmU5iZbxvqPWuefgJAt8OkspAJCRUnh~b8MDexshFwNQceW7V9XDcm9ss2WD9dB~sPr-i-x~DatH9oA2nlYXGxP8YMYtiq-t2ZQqwACSld1BVrTxIglwRpe4ZqTFXuFuQeb4AHIh32Faw1u3BnobsxTt0MNiODcQC81BX7TGnLwpS4iBM9oewoq8WBvuyq-XRfUq0tB4HunirBbwl3vEbvewLsKuBelEx4GNsQViRGtSoU9~j~MJWvP1U-BOKk4SQQglR0eA0UXIYHr8hfjQV~JKzih4jG2~TQS5VzMqrcxRxyWGNLPHWZmVyQ__\",\"altText\":\"wireframes\",\"originalImageWidth\":2046,\"originalImageHeight\":1404,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Screen design\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"8bfe72ba33eb56aceeeeb5bcfd5275da3fbfe6bf\",\"src\":\"https://s3-alpha-sig.figma.com/img/8bfe/72ba/33eb56aceeeeb5bcfd5275da3fbfe6bf?Expires=1777248000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=MRDgKyntuCGP5GCCwFlQ5mmsRxaUOIHVMVIuvYfFVpMjBfK0HxhQdc-4nnLmsme-OLi42FcO6rUN3gInKXHRM90TuOvMzADWAi1KtVbmx9tT~aOvVfcpcXXGyP-9FW-peVISglV9SAk3kEmO~tPJ7A0b24tuyNcR6whvWWbEj6lt5FSKX3lM4XnZWoRPEE5IaoQ1KuPBdKfXMyZWBhs0kJGWAkS-vaDn18c9gHj9ctMNc6P2gpzAZrrsdcNyb1gX4LqFOS08gT~tGufpzKhaIjUTvVinWMSU-K5xu2J1SkR11iIP8yv7255p0K8bNw~Axi5lQqybtmJxBbHVXbU2Vw__\",\"altText\":\"screen designs\",\"originalImageWidth\":2516,\"originalImageHeight\":1660,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"6926d77c1624f149174714c08235cb0b5eb50f2d\",\"src\":\"https://s3-alpha-sig.figma.com/img/6926/d77c/1624f149174714c08235cb0b5eb50f2d?Expires=1777248000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=CtbCRdlQx3UaQO2BWpuj~A0vbu-h2972EFEzxKhSDNXjblcLvgkzMsoN6e0RcXYc0guTGZ5RMURbRsEURlPiTUiSWfA7vb1vu-uOZQhLqjg2~b~zLqPD5iWZdQoe4OFGtjFDCVeU9WOgOVNZPj-VtbuhisVpgz-1lQFzM9WDKH8nrmu1XwKYkjS8ds-V-L3z6O6OeN9hGoouM6e11n04U6JP7R4v2LGeA2wiRbAwG7ng5Hvu-Yxn8VPXMP1s1pM9NxuApdbVerC4PdPkMLCOoepI5GSH2Ze7AkXoTCwXykKtNCPEAtNfyW6qPMTnXDMqDEXghUvB6TeuN~X1J3-1UQ__\",\"altText\":\"onboarding designs\",\"originalImageWidth\":2322,\"originalImageHeight\":1240,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"78fea6df-e8e8-4ba1-9f02-f908076b9ca4"},{"id":"76970e92-c1e9-40cb-acfd-b6cc1326366e","value":"Peter O","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"ed8a35bc-ebf7-4bf1-b6f5-40cd180a4346"},{"id":"7cf958fe-5067-49ea-a601-0db4312266cf","value":"Trustpilot review","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"d08effd6-538f-48d2-98ad-0c339d2693ec"},{"id":"e6e38abd-1737-472f-9808-3b0f639bc064","value":"The app is easy to use and I can pick and choose my dates and change nutrition whenever I want. It will change your game forever!!","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"33122a74-fdc0-4520-986d-c04bdb89cd57"},{"id":"6f1e1259-5409-41d2-977d-26a7d0df7fa6","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Challenge\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Before the app, FFF users had to manage their highly complex, macro-calculated diets via a desktop-focused web portal. This created a significant \\\"friction gap\\\"—users needed to pause deliveries, swap meals, or check macros while on the move, but the mobile web experience was cumbersome.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The design challenge was to translate a sophisticated nutrition engine into a simple, \\\"glanceable\\\" mobile UI. We had to manage high-density data (calories, macros, ingredients, delivery windows) without overwhelming the user, all while maintaining a premium \\\"concierge\\\" feel that justified the high subscription cost.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Solution\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I designed a mobile-first ecosystem that prioritised \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"the user’s next 24 hours.\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" By introducing a \\\"Daily View\\\" that highlighted upcoming meals and macro-progress, we turned the app into a daily ritual.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Key features included a \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"frictionless meal-swapping interface\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" and a \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"flexible subscription calendar\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\", allowing users to manage their deliveries with a single tap. This utility-first approach shifted FFF from being \\\"a box of food at the door\\\" to \\\"a personal nutritionist in your pocket.\\\" This digital transformation was a key driver in increasing the company's valuation and its eventual successful exit to Calo.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"458c2b0466bbdf5c0f1e545b4c9dd4d95225abda\",\"src\":\"https://s3-alpha-sig.figma.com/img/458c/2b04/66bbdf5c0f1e545b4c9dd4d95225abda?Expires=1777248000\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=I1LnpELs65tiv0UwzuwDqLmNKZYE5qYJmvmH0U-6bkt0TdNJf8mmKPzAcolSkV1xAKObo8-UTMJJEwFpifpNJO3xrG6O6ViS97eQKYZ6KikfESUuG0F3isJW9GZjqR3KgjFDwd5y0hTJYYNgtVDqn3PNbvW-MROjo7q3J4Bw9MsBDHTLQtpe28bzSwNrXjv-I3-CcbgWByx-Q8IlzQkMwYPT3iQEg-ANgVGhKWEsrQRAcl5zw2MVdRpO1AK8yan65lZwU0DuUzbVZEoZ8iY1XH3DzkzaJYqBtXjMPqME4sxP49oqMNIPfMGh1fMoxx33iva0Qh9rfJmpAZALXZ1iYA__\",\"altText\":\"screen mockups\",\"originalImageWidth\":1024,\"originalImageHeight\":576,\"isFillWidth\":false}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"a7998826-1e42-41b6-8a00-34926fc60167"},{"id":"3db6b526-9901-43f9-8779-03f30ea0b608","value":"View prototype","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"816e274c-15c4-424c-95dc-3f3623c952c4"},{"id":"488eb2a2-8227-4e34-bbf5-bfaf0e289d16","value":"Streamlined the \"Meal Management\" logic, significantly reducing customer support overhead and improving long-term subscriber retention.","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"7972b5ff-92d2-4e13-9e94-442d44812c68"},{"id":"64936d34-9125-4a50-b823-a5da5f8fc2f2","value":"handshake","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"8c6f4fcf-617d-46db-9eb2-41653d55a7c4"},{"id":"86a8b229-7a3e-464f-b59b-f34908665d23","value":"Building the digital companion for the UK’s #1 bespoke nutrition service.","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"0d2891f4-6286-4072-8865-5238cde65715"},{"id":"4335305e-8668-444a-9004-b46a9511072c","value":"Fresh Fitness Food (FFF) is a premium, data-driven meal delivery service. I led the design of their first native mobile app, transitioning the user experience from a passive web subscription to an active lifestyle companion. My focus was on creating a high-utility interface that empowered users to manage complex dietary requirements and delivery schedules on the move, ultimately contributing to the company's successful acquisition by Calo.","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"354bf068-cf32-4d70-a361-eca0bd7a5d0d"},{"id":"22a44c2d-f38a-49f7-bf3c-1986d26549d2","value":"calendar-check","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"a9c0af62-f0b2-4f0b-ae7c-fa647392d54b"},{"id":"71ade58f-efd7-46f8-b6a6-d74b142b8412","value":"Strategic Acquisition by Calo","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"329f6477-2be9-4863-87a0-6e5ca2c2116d"},{"id":"d61c77ee-302b-4002-b673-779ed62dacdd","value":"Reduced Churn","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"56fc7e89-836b-4b8c-9051-ba05beb0e9a8"},{"id":"99353a41-1768-4f3f-91bf-ca3513868afb","value":"4.8+ App Store Rating","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"ee360338-8cf5-4a8d-b4e1-f1c997f2e42c"},{"id":"5f566953-7c7a-417f-8277-57edb2dbd6a7","value":"Achieved a near-perfect user rating at launch by solving long-standing friction points in meal-swapping and subscription management.","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"6692ad42-08d3-4baa-a154-7546db8a3b36"},{"id":"f639d04d-b8b7-43f7-b6c4-93c983d91a49","value":"Designed the core mobile product that scaled user engagement and operational efficiency, leading to the company’s acquisition in 2023.","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"1c940375-b9ef-40fd-8b18-b12138552584"},{"id":"b076ed17-c5a9-4e41-9982-bd16776eff53","value":"star","itemId":"9dedf784-897e-4288-8414-7faad8ee2f7b","fieldSchemaId":"0f7a773a-9190-4416-8e82-3403e7ae8118"}]},"fe9cf38b-ce77-412f-9011-0ff99bd6c230":{"id":"fe9cf38b-ce77-412f-9011-0ff99bd6c230","index":"\"","collectionId":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","fields":[{"id":"ba4d596f-43b3-46c8-a775-e9ee4408b499","value":"App Design","itemId":"fe9cf38b-ce77-412f-9011-0ff99bd6c230","fieldSchemaId":"bc22eb54-7d14-4fd4-bb6e-33419305f91d"},{"id":"f54f7a75-6b99-4e26-89fb-69225ae44892","value":"2022-11-16","itemId":"fe9cf38b-ce77-412f-9011-0ff99bd6c230","fieldSchemaId":"0653af49-9844-4c79-9be9-6f36325da0ac"},{"id":"237ce6d5-7474-40ea-8bf4-45615fb95293","value":"{\"image\":\"87ad0a68b149e2ef9869f54a66e643251881f7f0\",\"imageThumbnail\":\"adacfa22f62a9e082c7c7feb35ded2fc302e3f25\",\"originalImageHeight\":960,\"originalImageWidth\":1280,\"altText\":\"MindLabs iOS app\",\"fileName\":\"48ae75aa-c7a5-423c-a715-8c3f86123ec7_carw_4x3x1280.jpg\"}","itemId":"fe9cf38b-ce77-412f-9011-0ff99bd6c230","fieldSchemaId":"3182d33a-dbee-43c9-9931-b900cee1d70c"},{"id":"529b38aa-ffc4-40ce-b693-26bdb3de182a","value":"mindlabs","itemId":"fe9cf38b-ce77-412f-9011-0ff99bd6c230","fieldSchemaId":"a2275068-ae26-4dd5-add4-275933767ea8"},{"id":"9c99cacc-9f05-427b-8f44-c51657e531d0","value":"MindLabs","itemId":"fe9cf38b-ce77-412f-9011-0ff99bd6c230","fieldSchemaId":"81c3dafd-21d3-4e82-b304-3549b81e5502"},{"id":"c20eda8b-4e51-42bc-bdff-a88d75848ce7","value":"Defining the 0-to-1 experience for a live, video-led mindfulness platform.","itemId":"fe9cf38b-ce77-412f-9011-0ff99bd6c230","fieldSchemaId":"0d2891f4-6286-4072-8865-5238cde65715"}]}}}},"slugByItemId":{"4b3907c4-2d07-4e41-a9a3-1e96b8250ff8":"zava-uk","fe9cf38b-ce77-412f-9011-0ff99bd6c230":"mindlabs","9dedf784-897e-4288-8414-7faad8ee2f7b":"fresh-fitness-food","8271756e-010d-442d-b4ff-dc482f5c73f8":"superdrug-health-clinics","924fd6ce-ac2e-480a-b9da-4895544b8cc2":"where-to-meat","3ec92fb9-c574-4a8d-a52b-8184dad50eca":"pistonheads-auctions","570607d4-c8bb-41e0-ba3f-2edf06ad508d":"car-throttle"}}