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Got everything I need. Dream cars available in an accessible way.","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"33122a74-fdc0-4520-986d-c04bdb89cd57"},{"id":"38a436c1-8b3f-4c04-b6e2-f542a50e8a43","value":"Achieved a 204% year-on-year revenue increase (2025) through continuous, data-led funnel optimisation.","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"6692ad42-08d3-4baa-a154-7546db8a3b36"},{"id":"0fbbb2ce-e36d-4523-aa8d-e4ff762cd86c","value":"~60% Sell Rate","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"56fc7e89-836b-4b8c-9051-ba05beb0e9a8"},{"id":"e4bc1df2-d67d-497d-bf81-dda5c9dfb97a","value":"PistonHeads has been the \"digital home\" for British car culture for over 25 years. I was brought in as Lead Product Designer to architect and launch their first-ever native auction platform—transforming the brand from a traditional classifieds and content site into a high-volume, real-time transaction powerhouse.","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"354bf068-cf32-4d70-a361-eca0bd7a5d0d"},{"id":"099ad431-c7c7-4f44-b1f9-6bb4daddbac2","value":"+204% YoY Growth","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"ee360338-8cf5-4a8d-b4e1-f1c997f2e42c"},{"id":"a6d4b14a-c85f-499a-acd0-7e92c79f1771","value":"Orchestrated the platform launch and growth to over £10M in total vehicle sales across 700+ successful auctions.","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"1c940375-b9ef-40fd-8b18-b12138552584"},{"id":"1dcab782-6ee0-4ad5-8427-e0c11eff8c02","value":"chart-line","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"0f7a773a-9190-4416-8e82-3403e7ae8118"},{"id":"dcb69e7a-0955-4da4-88a1-fb0bf94b0034","value":"Maintained high platform liquidity and trust, resulting in a consistent 60% sold rate for high-value enthusiast assets.","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"7972b5ff-92d2-4e13-9e94-442d44812c68"},{"id":"12e06d9d-378b-4899-8faa-be6710af930e","value":"handshake","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"a9c0af62-f0b2-4f0b-ae7c-fa647392d54b"},{"id":"2dfbe059-ddc9-4584-ac36-be49d7ad83ac","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Challenge\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"PistonHeads had spent 25 years establishing itself as the UK’s most trusted automotive community, but its traditional classifieds model was facing a \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"strategic threat\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" from high-velocity, niche auction platforms. The business needed to pivot into a commerce-heavy model without alienating a loyal (and often critical) user base that lived in the forums.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The technical and UX hurdles were significant: we had to integrate a high-stakes, \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"real-time bidding engine\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" into a legacy ecosystem. Any friction in the bidding process—from page latency to confusing anti-sniping logic—wouldn't just lead to a lost sale; it would cause a \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"deficit in community trust\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" that could damage the brand’s 25-year reputation.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Solution\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I led the \\\"Zero-to-One\\\" design effort to build a trust-centric auction platform. By focusing on \\\"Micro-Trust\\\" moments, we designed a transparent bidding experience that included real-time price updates, automated bid notifications, and a streamlined buyer and seller onboarding flow.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Beyond the initial August 2023 launch, I used data to identify and solve friction - most notably by architecting auction mechanisms that allowed buyers and sellers to learn and adapt to the market in real-time. To maintain this velocity, I employed an \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"AI-assisted research stack (NotebookLM and UserTesting AI)\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" to rapidly synthesise user sentiment. This execution delivered massive results: facilitating \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"700+ successful sales\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\", generating \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"£10M+ in GMV\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\", and reaching\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\" profitability.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"0e7bd8a4aa72959682f5264243ca47514b0772ab\",\"src\":\"https://s3-alpha-sig.figma.com/img/0e7b/d8a4/aa72959682f5264243ca47514b0772ab?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=FIqKf3hBkphLZmcKMxb5ks5EZFDW8X~rH18ZZLn4q8gtYavkFe5oT7olxgeyv-9uE6L50JKwneH08ZoyuVr3M24bBb5yVApbMqM5iyAFs4WxgW5huzoRJyg8PV7GfKXCwLnxmnqpTa1IfsNeG8aoEyegW-YqDfK~F5TVBnvhj8R-8wjPCqmJJsnqK5xpUSgy-EoZkqQIMXdwe3QkA1HUY7u2nnbjDOnJMxhuKehRPWhg4Xp~vsVOb2GDiDHDDYRB5d0gEVAGtI446SzmflGsrCAv8IG08ZoKB8yZPkOcXsHnm8-Gr~PXzvAcefWn5WLlcoM8Vi3lr2Hyb7VKZUB4Wg__\",\"altText\":\"Auction 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auction designs\",\"originalImageWidth\":4222,\"originalImageHeight\":2290,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"a7998826-1e42-41b6-8a00-34926fc60167"},{"id":"2d8735ea-62d0-4177-905a-226dec97f06c","value":"gavel","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"8c6f4fcf-617d-46db-9eb2-41653d55a7c4"},{"id":"5fecbe82-b0e7-46c1-9a29-5b3a96c5ac4f","value":"£10M+ Total GMV","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"329f6477-2be9-4863-87a0-6e5ca2c2116d"},{"id":"fc09790f-300c-4143-91b6-cd95a3ebbfcc","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design Process\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Discovery\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Instead of a standard audit, I led a targeted discovery phase to identify how PistonHeads could win.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Quantitative Deep Dive:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" I analysed existing user behaviour within the PistonHeads classifieds and forums. The data revealed an appetite for high-end, rare vehicles that were currently \\\"getting lost\\\" in standard listings.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Competitive Intelligence:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" I mapped the friction points of global leaders (Bring a Trailer, Collecting Cars). We found that users felt \\\"left in the dark\\\" during the bidding process, identifying Real-Time Transparency as our primary UX differentiator.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"User Psychology:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Conducted interviews to map the \\\"Anxiety vs. Excitement\\\" curve of high-value online auctions, which informed our notification and confirmation strategy.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"701a468092f81886a9d9188ca9628076f68ebf32\",\"src\":\"https://s3-alpha-sig.figma.com/img/701a/4680/92f81886a9d9188ca9628076f68ebf32?Expires=1779667200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=ntKo2x~epbNJ7X7n1pqC-jrMKoLcKW5EnRPNESx7-cSVSMSUFXJVXCAlApWAe8zyE~5ZGvUVyGCnRYgy0D5ud17OTJJJIzzSHeh2cynSF7l0btC3Pda0i-YysUQ-H5aK40bCrnrXzkmhEWA8u1sesZGMG8sEcZk8rd8TZS7OAR52o4B3ZEC24vGxpLprb7KEkGnIJcswAfFx0skq~GX0JMMKeXIHwZ2ehO1QuhlN8EMYT1toGTj6-Hp-S0oD9HkrPx4V~TQAQT9InAS-6nNLjxY~kG7CpU-f7nRrUW~tQEh4l7v7sgAYO6wnqS-Xbda9xvOvE25RoRDGXB98PVvpIA__\",\"altText\":\"Infographic about Auction comparison\",\"originalImageWidth\":1376,\"originalImageHeight\":768,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"214092a3d750041eae24a59b30ef275c49cdbc0a\",\"src\":\"https://s3-alpha-sig.figma.com/img/2140/92a3/d750041eae24a59b30ef275c49cdbc0a?Expires=1776038400\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=Ji0h6baQWJXk4W161O-DdNcBnheXzdFBgM2P3j3m732lqvw~BfgB3MookaMNlKIj1dz6-2Xv8nZtLgGMGke67AN1hHSf2-aku1yBljw~S3qEB~RjJrUtm8f5ONw7f~SmMF6cq~w0KXx6b7klzCMYu0sas7uDzwSK5Bv~Pk9eD7vX01AjNMmaxpQiyvEydvkP6u5MjfQMucUmiTAT8fxXzI2DSXH8biNJP2zUsMIU8ycWgeZTAWqQI6jesXyl5ReLJLMNZEQiTZmcpFLflDV~GMBzi7WPb9qBgvc1Ql1tFSOqE4B-BeQ5DaGxS17FjCXkjwfUY-ZE6mJrqUUi2ssC8w__\",\"altText\":\"Flow chart - bidding process\",\"originalImageWidth\":1701,\"originalImageHeight\":722,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Moving from discovery to launch required a balance of rapid ideation and meticulous system design.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Stakeholder Alignment:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" I facilitated cross-functional workshops involving Product, Engineering, and Marketing to align on the \\\"Auction Lifecycle\\\" - mapping every touchpoint from seller submission to the final hammer drop.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Scalable Design Foundations:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" I architected a dedicated design system for Auctions. This wasn't just about UI; it was about creating a set of reusable, functional patterns that could handle real-time price updates, countdown timers, and complex user-state changes (e.g., \\\"Outbid\\\" vs. \\\"Winning\\\").\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"High-Stakes Interaction Design:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" I focused on \\\"Micro-Trust\\\" moments—ensuring that bid confirmations, payment processing, and anti-sniping logic felt robust, clear, and legally compliant.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"ed2c666aa7dd77b2b3f6c08bac2c7d3838987609\",\"src\":\"https://s3-alpha-sig.figma.com/img/ed2c/666a/a7dd77b2b3f6c08bac2c7d3838987609?Expires=1776643200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=nNKbfZj4DdnE0ZJpmoVzvY-j0sG8k1wRY9eJzdW1YgJEd79s5dHty0T25rjLdyEeeLBqAeeenXhPbKYiLJjczZKkDwjdL98VBPZ39EwZIvNGcEtYi8gme3HccAC1DS~RCsjAJQbwzJEGMO1SzOh9-cE5t4P0NZYvNoro8qumwgt-s2Uged9JZXBEA6ve6HS-aGgCEbMa1MEN7aAfgjc1Ke12jdqiEUKOIj9aFFUif85qUuH1Gf9zYeP7gGFGGch~KU1kx5Z6QmJNOmiD4~AFdIcksccXWufoxPzbM7ab6Z3EaIbvErdfd6uN456B~jw8EexatYOI9iZRCmRUzRw3JA__\",\"altText\":\"wireframes\",\"originalImageWidth\":2478,\"originalImageHeight\":1336,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"c565a6cb5215ec0f5935e12d0a463c502f7575b8\",\"src\":\"https://s3-alpha-sig.figma.com/img/c565/a6cb/5215ec0f5935e12d0a463c502f7575b8?Expires=1776643200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=ToUatnR1AuLLVnsa6h4kc4CPprPpsagxPb61jQaA9I1chH7ZZ7oZX-rRtjUdsmnSrs0X2PkEAhoofyNBeuhA5qTD0Z~4Lij5ARHXHUFAa54xuSg5e~kAwYHz-qDlqqrqHpNM7LaCgXvMjMf-91jtBeSKsKUJGcxMwziak6wKIOpqTRWE-V8g7JZr~5T8ByIkyCKtUTRJm-zPpJK7n7ykUlZLdVS0-OgMy8H9qNFa5XKjly2NpLygDMySFi9H7s4ARJXUwVU14oCQIVwR7Mjg~ySkVuLOJzvmxGkMybeO3uzULVr~ObEUDNFn0tMr-wLYk4Y3MaJ6rx3Kdw9Lw2fjYw__\",\"altText\":\"visual design\",\"originalImageWidth\":2460,\"originalImageHeight\":1350,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"461fda743e23d746f542cafd91b9eed49aad9ebf\",\"src\":\"https://s3-alpha-sig.figma.com/img/461f/da74/3e23d746f542cafd91b9eed49aad9ebf?Expires=1779667200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=s73whiwZL1Yn-N3UWRBAx5VyiyfGnYopIVAw-7XaT3GGaeA88X8UuI7zhwRq-7VnZrNz~nsk~xxdFEYkWU7MkQZ1bSeKBNStOG2c904g3DjTLP5ETjv8cyJv-wuzNm7qNiM2fJs4b~ZuNCUClD4e4HMxz4btermbq0JjNYYJXXSX6TAS2ngrcXfkjUdK4qh7CiVa94NZVwQyB-ojahpPt0I-fPu9Bqu1GXxNw57Sjl~3byQEWeNk~oX6SNvpIK7wYgsnSDgFAhXH7ZBXZG4uohR5fFyMLE8vkZ17HmUdxBzBxkPpT7RGeN8VAVuDkKYR5jpfBS1v9Ka~37Wiy92Spg__\",\"altText\":\"Figma designs for bidding controls\",\"originalImageWidth\":3286,\"originalImageHeight\":2324,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Testing \u0026 Iterating\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"To validate our design solutions, I conducted usability testing with 6-10 male users (aged 25-65) in the UK. Positive feedback led to a pilot launch, allowing for further iteration based on real-world data.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"5f136fff4383701b69c3cb9c743c8aa4f3ea5f30\",\"src\":\"https://s3-alpha-sig.figma.com/img/5f13/6fff/4383701b69c3cb9c743c8aa4f3ea5f30?Expires=1779667200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=kW732Ye4g7NtEnK0hHvDgBAmMnZbT93~wYBXl1MQzRszOU6pjjCQn~6lZogLY3QQ1wCwGJN9klr2EhtsAQk8z-UK1LLvLFAvoD6KDAWf6yslFraqpc9-2B3YB2xnB3oS8XJFJHAN-QHBgi5GC3LH3u7KoPOTenEmLGXxJJG0DWUsfCVt~zpTyC7-Qkuq8FB0uganwUSd7-lzD8S9BSkyig01OHpZ0M96LMUjNeIfi0~q1bN1BpQSnyV3xn68MNEY~vvyHabwv0hon9lEuS0iXWqUq~A~5KggjvtZVkwL3m5I9mq88EbWy5xowG3gnUY83BdbfnKwtNQ5Lkq44CYEeA__\",\"altText\":\"auction research infographic\",\"originalImageWidth\":2048,\"originalImageHeight\":2048,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"12ceb1c5f008c4e45708232f1fd4a0d6d0ba9e8f\",\"src\":\"https://s3-alpha-sig.figma.com/img/12ce/b1c5/f008c4e45708232f1fd4a0d6d0ba9e8f?Expires=1779667200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=Seq5Wf5SpOniE1l~McC0xY5HUOzi1l3roiYNu8cYvqxiDb48ykPKV3Gdmtabyt2r2WJTqlquV9ThNQAEf4M9c5NL9pSR~Ahlt9hJbY~LnrazmuTIt3iT~AwmPoZvM9nEW3S~9piL~O6GYLCkVcIfJqhAurp0FP6EHdHaHXOYSSjlwAM5cGHcFuGtwgr4Mo8GfS2J47T1ZuciKoGAEcMRiSAXJuzOhItKAKJq1iz40Pj9EjuwF7nwZPr5wO661RtpDwjeUYW4lwyKhsiJTvqZV4zgMqCIpuwDXxYGukyOLA07Wybt8Q3FCik6zw8eYe94poj7xNkWHYMAgTeV8fSkIA__\",\"altText\":\"Traffic funnel infographic\",\"originalImageWidth\":1376,\"originalImageHeight\":768,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Analysis revealed opportunities to enhance the landing page experience by:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Improving aesthetics:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Updating the design to reflect a premium and modern feel.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Educating users:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Introducing a dedicated page explaining the auction process.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Enhancing search and filtering:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Implementing dynamic text search (make/model), saved item filters, and quick filters for auction types (live, buy it now, sold, etc.).\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Highlighting key information:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Prominently displaying vehicle location on listing cards.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"0e2bc90c750a2ef841267a85159ae9f95fc1f162\",\"src\":\"https://s3-alpha-sig.figma.com/img/0e2b/c90c/750a2ef841267a85159ae9f95fc1f162?Expires=1779667200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=L7IBEYrbA78BcxV0-cST4PQ2pYuKxdzBa7Ojx62mjkpeaJcQwCvg2VJHGhw2hg~kKldL9SFTJrYecvVyeHYzfDTNDERSLzX9Nhli5M~6olBvTEhelBbfPkZs6PS4l6Ga5nzutn1eUF-QDVWbxgBqcH6GYrQcJugjJ8Ze-BR8YJzrhWiq0tXBMGB1wZG6YAFxl5BQYcqUagMUAN5yKnIC8CdGcvqZza~v0jclnjuGm2XaLfsB1~i0IToV7X39k8PCAFH-jvbyE4byvxtxhLCUP1A~lMVSbV~CS65L0-zbCsS8npYfaAbXrVvaErq-lt-yWrlO3iYpCM9KbtU2NDX3jA__\",\"altText\":\"User test recommendations\",\"originalImageWidth\":1376,\"originalImageHeight\":768,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This iterative approach ensured the final product was optimised for usability, trust, and ultimately, increased bids and sales.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Final Solution\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"751a81f55e65266dee3d92a41c9d4d9f19895db6\",\"src\":\"https://s3-alpha-sig.figma.com/img/751a/81f5/5e65266dee3d92a41c9d4d9f19895db6?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=SqvNW0qYgF7RBFKINdJZCHBCsb~jURyDMsfwDvJSA3wlbQ97qT~WyoW6vjFnZl39QeWcV3Pl7C8vlNSPgW1Rh8MtuFzrH6J4rBXXgHL80paew~3pZES-U2SAGfaanNnqI0ugFs2u12XO0duRTLj1hp-Mabr7vZDKPMWq-WZpOKJAFCb3M5erRfyYdO~4oMJgIPsa6ZFAF~wD-pOV6r5R2NKLMeq7I0rAXcGi--446TBfFMoYSToE4~H1MUlwa4vUKw0bXp-RMCo2nGHw7UAqv4u8Qn~M4vwnvgKrEG3FC7qw4N~yBzpjr5sxKCffqevPibrGJ1Aj0TFsxTaJSvlaSg__\",\"altText\":\"responsive auction 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auction landing page design\",\"originalImageWidth\":1806,\"originalImageHeight\":1293,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"1d32289eb6eaa95a94a7f18e3efb40b9d764dc09\",\"src\":\"https://s3-alpha-sig.figma.com/img/1d32/289e/b6eaa95a94a7f18e3efb40b9d764dc09?Expires=1776038400\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=IBfpZvRFPlodMEEcCr7-9Do4qFJ6mZ5bmdKjpCBbK~~5C1HDhQjAsL0wOzt~8hAsSTOZPcG1pCjbf~8NrpKvPNYo~cf3uDeqYBOCNRo9mdQmR-GuF74-4RS~YYVVTxiwmrsK5d4XoIoVSHLu7BgP00livUVR-j~lo1w8BtEDbE8rMBAo1i5xSzY-pfOHEgzJ-waSjz174x0aowSUHUd-DKbDKGSpQhUiBpy0u6kVUeSB6Bg89CxZAudvK7FDJ069Z~C0XqvCzerrKCwegcBLKDWLFf69qTKNW6rDamVCogOXtX4MtZe3GoB1VFslsehXjWnIpSiH-SiOrbMM35ZwGg__\",\"altText\":\"Auction listings on the new auction landing page design\",\"originalImageWidth\":1809,\"originalImageHeight\":1297,\"isFillWidth\":true}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"caba23b1f2bec05b82b6cecc5a0d0d642dc5094b\",\"src\":\"https://s3-alpha-sig.figma.com/img/caba/23b1/f2bec05b82b6cecc5a0d0d642dc5094b?Expires=1776038400\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=ilHvhJuL093vOB2XuBNxQbh-14PoVir4iptl2MpjpHgbu3id-rRtt1n8uvZOwSNepEhs~pbjL5KQ8epL41XRfxO5NVr7e2oEKTOkJNF-QUM~N2k~zOn7lVXdYOeMJX9yrQtLfKB4WutE9Y6~FWRdXvbRUlmBHH~Ltmd4FP7zhmbbx5CQ3Dr21KPsd0yVNvq5-bjwBNTYtwkAiDrL4JzgZyK8XtTVTNgmm4BMvoB-QmufyIlssC7Re9y336OlMvLG0lYcy4LqaqvkwuGHvO2-YsCt5Oo7Nt7xsCn-qlHcc9~3qvKKYSVZHSgHII2eN8j3UkI8uPytemEodhMWeBLf7A__\",\"altText\":\"New \\\"How it works\\\" page to educate users about auctions \",\"originalImageWidth\":1769,\"originalImageHeight\":1321,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"5133dcbfe77c1381c20f1c843ce4b2fd8d588712\",\"src\":\"https://s3-alpha-sig.figma.com/img/5133/dcbf/e77c1381c20f1c843ce4b2fd8d588712?Expires=1776038400\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=jrtJmEtQv~eIF-L1wbrkC7H012ls1sbzFEsaHM8VABVVhDO0GUT~6l0gxbQoSJGntBSm~mSRxuTKkGlBo51bLkDrOdk3bnjGOgL9v0PF1s8Izdp2c8ctl3MJHmBgz~nVxJGduUJ9l6fcwG6aI6k9TXWVErF~ap1W364fBCl-xV-Xoo4Hst3SXmm3b-VNgoniIm04ugQ8-6Q5o0yRRl7iHppIX8xn2jzgzALSpO6gnl~Ep37Q6KQwqaaeb4Mgxl7XIN8RQWFTFiha3t3BFPo~VpC~-FVDJDYRMV54~GJizskeIXR5EUNS6OwAwMsrPou3A5Rlr7wuajDi9LQ2MXZ5Ig__\",\"altText\":\"Updated homepage design to include auctions\",\"originalImageWidth\":1771,\"originalImageHeight\":1323,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Results\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Through iterative testing and refinement, we delivered a user-friendly and engaging auction experience that exceeded both user expectations and business KPIs. Key results from the final user test include:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"High satisfaction with core features:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Users praised the filters, search functionality, sorting options, and overall design.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Positive feedback on aesthetics and content:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Users highlighted the page's visual appeal, transparency, immersive experience, high-quality imagery, and informative FAQ section.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Validation of key design decisions:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" The \\\"How it works\\\" page and \\\"Coming Soon\\\" filter proved particularly valuable to users.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Significant improvement in user sentiment:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" The Net Promoter Score (NPS) jumped from 0 to 83, demonstrating a substantial increase in user satisfaction.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"0c23387179c2c163993865354064160f36596ca0\",\"src\":\"https://s3-alpha-sig.figma.com/img/0c23/3871/79c2c163993865354064160f36596ca0?Expires=1779667200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=HipTAkxH-dnlwcDiVH-AGw~EJhsbf7r-VlLSKxgW9I8NGrzpkRyPsJOhfPyXDNtsfajmdpwGQYOU-eI-K5WlEYQUQTIRnTVGWw4VDSHIpMFlvNmb4RyujENxfLoAcSvpxMo6orQdCmvZQFjkLP6l2DvnTtD188sg5V67A6~nIsFdkSiLKkP-GESAKKsqVgYj6pkOodgcd0VnQRB4MBjDIxuK8Nyh77HgBtpvRLJdzzEPYk0i2f6JGw5GsXQawLhQTrP8s8LiV9THEV8jsW5U5cs2OsxOYScmviwchDm3xp0juOdBYLnok~-yErTS2yGh~G-1~Sj2bx~J~UADEU-UsQ__\",\"altText\":\"infographic showing the iterative improvements to auctions\",\"originalImageWidth\":2048,\"originalImageHeight\":2048,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This data confirms the success of our user-centered design approach in creating an effective, exciting, and enjoyable auction 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