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This project serves as my personal \\\"R\u0026D Lab\\\" for exploring how lean design can disrupt traditional supply chains.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"af218ac576efcb36238f1a93b70d96097a266f1a\",\"src\":\"https://s3-alpha-sig.figma.com/img/af21/8ac5/76efcb36238f1a93b70d96097a266f1a?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=drffP-JHbeTR7qZinQddyaunlyUZLT9ZKDyi00TlPTqUylQwvbcNt71Y0a4qOnHRjpHgHqI4~DGRBLwNbum60VG0jRPkiWtx4fnkEXNl~gqyum9yqrjYVeE-olHr1~5kklzqaN5MDdD0qLVrmrujMxDHwzf~MDWB7pdR-uNBn8Ps5OzlGX1xgR93HM0MSh42y4qv2Fenx7JywVY-Zw8aSTnb3NRCUmxvF6E-cEZgYL~bEAmEDGYUnyqc-x3403EpbD8pNZaLQtd-TAeBtCMdVkMAeYT0sANIBr~1AlwJphmTeeTSZbeEiBNkH8YhvHKZBqldpuVwaHL-Ix3QIau8Lg__\",\"altText\":\"homepage\",\"originalImageWidth\":2806,\"originalImageHeight\":3032,\"isFillWidth\":true}],\"direction\":null,\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"924fd6ce-ac2e-480a-b9da-4895544b8cc2","fieldSchemaId":"a7998826-1e42-41b6-8a00-34926fc60167"},{"id":"1a11314d-a613-4d85-a511-c515a98374b7","value":"Actively evolving the static concept into a live marketplace, utilising Figma’s latest features to test rapid deployment and commerce logic.","itemId":"924fd6ce-ac2e-480a-b9da-4895544b8cc2","fieldSchemaId":"7972b5ff-92d2-4e13-9e94-442d44812c68"},{"id":"afb20285-9968-4d25-92e4-d3c0a6425c4a","value":"vial-circle-check","itemId":"924fd6ce-ac2e-480a-b9da-4895544b8cc2","fieldSchemaId":"a9c0af62-f0b2-4f0b-ae7c-fa647392d54b"},{"id":"83a9626b-2608-48ee-b383-f7b3c3bac7c9","value":"{\"url\":\"https://www.wheretomeat.com/\",\"openInNewTab\":false}","itemId":"924fd6ce-ac2e-480a-b9da-4895544b8cc2","fieldSchemaId":"65c4aa0f-e7b3-4062-93dd-1b9a3e2dd13f"},{"id":"a554a8a4-b03b-4a14-88a2-c1cbc1df43eb","value":"View website","itemId":"924fd6ce-ac2e-480a-b9da-4895544b8cc2","fieldSchemaId":"816e274c-15c4-424c-95dc-3f3623c952c4"},{"id":"5a38112a-94d2-4c55-b63b-9860cd3b4b35","value":"{\"image\":\"9512ab4c3bc2d71e05478c84d96b74e93f299fff\",\"imageThumbnail\":\"4cf6ed73218b2afe6f0e0ab92890a311b200a93d\",\"originalImageHeight\":630,\"originalImageWidth\":1200,\"altText\":\"Where to Meat cover\",\"fileName\":\"where-to-meat\"}","itemId":"924fd6ce-ac2e-480a-b9da-4895544b8cc2","fieldSchemaId":"3182d33a-dbee-43c9-9931-b900cee1d70c"},{"id":"6e0a3fd3-6504-4798-aea4-ed63210d92a1","value":"Awesome! I wish every country had a site like that!","itemId":"924fd6ce-ac2e-480a-b9da-4895544b8cc2","fieldSchemaId":"33122a74-fdc0-4520-986d-c04bdb89cd57"},{"id":"2a80a9a3-d267-4a07-920b-6a7cf755ca21","value":"Evgheni Kondratenko","itemId":"924fd6ce-ac2e-480a-b9da-4895544b8cc2","fieldSchemaId":"ed8a35bc-ebf7-4bf1-b6f5-40cd180a4346"},{"id":"3c2a850f-d4d3-4c9b-ae20-6453f9215f9e","value":"LinkedIn","itemId":"924fd6ce-ac2e-480a-b9da-4895544b8cc2","fieldSchemaId":"d08effd6-538f-48d2-98ad-0c339d2693ec"},{"id":"6614d5d5-6195-4851-8b40-7c44dfc49b77","value":"The \"Discovery Gap\"","itemId":"924fd6ce-ac2e-480a-b9da-4895544b8cc2","fieldSchemaId":"329f6477-2be9-4863-87a0-6e5ca2c2116d"},{"id":"3c132ad2-f52b-4360-b9d1-ee1c6f5ef89b","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Design Process\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Phase 1: Behavioural Research\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I interviewed 10 local food advocates to map their \\\"Sourcing Journey.\\\" The biggest pain point wasn't the price; it was the \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"lack of proof.\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" This led to the \\\"Certification Badge\\\" UI, making it easy to identify ethical standards at a glance.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"4efd3bbdc8430962f03ca69f415e6bb0710a2f19\",\"src\":\"https://s3-alpha-sig.figma.com/img/4efd/3bbd/c8430962f03ca69f415e6bb0710a2f19?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=aHGJEL1HHFq1moRDjiNCxuhz-edOuqaK38OJ5~HP41jeRpEkN4bkcjuEMZTNCmtguN4AsrxB4Esb3tRrmJ43isHbtkdWF4A9IN9iewI0cpkE8dZkRsExI1oQwMfxk7SCYUg3~FixKxCMYX2FwY58TSKBbmOExytLRoPztLLqMHA~2eLChRugDVhgZyUwSUGMlCBOUSfZEuV5CWr-WkGTMwClDDce4gLx-9Wa06iBjSD-GFqpmLbhPWuaG3WZ4Z8KQoaSunpl8a6uwUgn8KjycjxCRELOlFGXiX3nt3-YBvmO~Ngd9yFZvRWHoAu1z351m4CWjOjNsMmvy4cffcOHZg__\",\"altText\":\"persona\",\"originalImageWidth\":960,\"originalImageHeight\":540,\"isFillWidth\":true}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Phase 2: Mobile-First Exploration\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Since most food sourcing happens \\\"on the go\\\" or in the kitchen, a mobile-first approach was non-negotiable. 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