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James Southorn

Design Portfolio

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heading decoration

Fresh Fitness Food app

heading decoration

May 18, 2020

Fresh Fitness Food app screens
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user icon

Lead Product Designer

App Design

Challenge


Fresh Fitness Food, a provider of tailored meal plans, faced challenges with accurately estimating calorie needs, accounting for additional food intake, and providing a convenient way for clients to manage their accounts.


Solution


I created an iOS app that helps users manage their nutrition and reach health goals. Users can set targets, log meals, and track macros in real time. Features include activity tracking via Apple Health and Fitbit, recipe suggestions, and smart workouts that adjust daily calorie needs. This lets FFF tailor meals precisely. The app combines all fitness management in one simple place, letting clients view menus, adjust plans, and handle deliveries easily.


Outcome


4.7 ⭐️

App Store rating


14%

Improvement in net margins


10x

Increase in processing speed



screen mockups

View prototype

The app is easy to use and I can pick and choose my dates and change nutrition whenever I want (...). It will change your game forever!!

quote marks

Peter O

Trustpilot review

Design process


User flow

user flow diagram



Wireframes


wireframes



Screen design


screen designs


onboarding designs


Recent projects

PistonHeads Auctions

Launching PistonHeads Auctions, a new product on the popular automotive website.

Website Design

July 17, 2024

MindLabs app

Launching an iOS app to market for a new mental health startup.

App Design

November 16, 2022

Fresh Fitness Food app

Project to design an innovative app for the UK’s #1 bespoke nutrition service.

App Design

May 18, 2020

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Let’s work together

© 2026 JSouthorn Design Ltd. Company no. 11583776

logo
logo
logo
logo
logo
logo

James Southorn

Design Portfolio

decorative line
heading decoration

Fresh Fitness Food app

heading decoration

May 18, 2020

Fresh Fitness Food app screens
dashed line
user icon

Lead Product Designer

App Design

Challenge


Fresh Fitness Food, a provider of tailored meal plans, faced challenges with accurately estimating calorie needs, accounting for additional food intake, and providing a convenient way for clients to manage their accounts.


Solution


I created an iOS app that helps users manage their nutrition and reach health goals. Users can set targets, log meals, and track macros in real time. Features include activity tracking via Apple Health and Fitbit, recipe suggestions, and smart workouts that adjust daily calorie needs. This lets FFF tailor meals precisely. The app combines all fitness management in one simple place, letting clients view menus, adjust plans, and handle deliveries easily.


Outcome


4.7 ⭐️

App Store rating


14%

Improvement in net margins


10x

Increase in processing speed



screen mockups

View prototype

The app is easy to use and I can pick and choose my dates and change nutrition whenever I want (...). It will change your game forever!!

quote marks

Peter O

Trustpilot review

Design process


User flow

user flow diagram



Wireframes


wireframes



Screen design


screen designs


onboarding designs


Recent projects

PistonHeads Auctions

Launching PistonHeads Auctions, a new product on the popular automotive website.

Website Design

July 17, 2024

MindLabs app

Launching an iOS app to market for a new mental health startup.

App Design

November 16, 2022

decorative line

Let’s work together

© 2026 JSouthorn Design Ltd. Company no. 11583776

logo
logo
logo
logo
logo
logo

James Southorn

Design Portfolio

decorative line
heading decoration

Fresh Fitness Food app

heading decoration

May 18, 2020

Fresh Fitness Food app screens
dashed line
user icon

Lead Product Designer

App Design

Challenge


Fresh Fitness Food, a provider of tailored meal plans, faced challenges with accurately estimating calorie needs, accounting for additional food intake, and providing a convenient way for clients to manage their accounts.


Solution


I created an iOS app that helps users manage their nutrition and reach health goals. Users can set targets, log meals, and track macros in real time. Features include activity tracking via Apple Health and Fitbit, recipe suggestions, and smart workouts that adjust daily calorie needs. This lets FFF tailor meals precisely. The app combines all fitness management in one simple place, letting clients view menus, adjust plans, and handle deliveries easily.


Outcome


4.7 ⭐️

App Store rating


14%

Improvement in net margins


10x

Increase in processing speed



screen mockups

View prototype

The app is easy to use and I can pick and choose my dates and change nutrition whenever I want (...). It will change your game forever!!

quote marks

Peter O

Trustpilot review

Design process


User flow

user flow diagram



Wireframes


wireframes



Screen design


screen designs


onboarding designs


Recent projects

PistonHeads Auctions

Launching PistonHeads Auctions, a new product on the popular automotive website.

Website Design

July 17, 2024

MindLabs app

Launching an iOS app to market for a new mental health startup.

App Design

November 16, 2022

Fresh Fitness Food app

Project to design an innovative app for the UK’s #1 bespoke nutrition service.

App Design

May 18, 2020