About
Master of Malt is a multi-award-winning online spirits retailer that uses technology to empower its passionate band of spirits lovers and beer nuts.
Problem
It was hard for users to find inspiration or the exact type of gift they would like on the site, often within a budget. Master of Malt wanted to deliver gift finder that would enable users of all experiences to find and purchase a gift - including experts that knew which type of spirit and flavour profile they wanted, to people who had no idea what to buy.
Solution
A gift finder page template that could be used for any special occasion. It introduced new some styles to push the design language forward, but adhered to the brand guidelines.
Outcome
An increase in sales of between 10-12% compared to previous special occasions.
Wireframes
Style guide
Visual design
