Where To Meat - Website

Turning a personal challenge into a user-centered solution to connect consumers with high-quality, grass-fed meat.

March, 2020

Website · Personal side project

Problem

My personal journey with a carnivore diet highlighted the difficulty in sourcing high-quality, grass-fed beef in the UK. The term "grass-fed" lacks a clear definition, and most retailers prioritize breed, origin, and processing methods over production systems, making it challenging for consumers to make informed choices.

One of the many solutions I used to find meat in the UK

Solution

To address this, I created "Where To Meat," an online platform that connects consumers with local grass-fed beef retailers. The website features:

Unique Location Finder: A user-friendly map interface that allows users to easily find nearby farms, butchers, and restaurants offering grass-fed beef.

Educational Resources: Provides information about the benefits of grass-fed beef and promotes greater transparency in the meat industry.

Outcome

With minimal advertising spend, the website achieved significant traction within the first month of launch:

3,300+

unique users

350+

businesses contacted

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