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Proto-persona v1
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Storyboard sketch
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/2038a0bb-1867-40fa-9e3a-9e205145a8d3_rw_1920.png?h=40b729327266e9adce6158566b6dfc39)
Screen design for the MVP home screen, class, and results
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/f51fd0b1-4248-4195-b9a5-7bc1b38fdc99_rw_1920.jpg?h=d1e729131f1e53f4e458edc903853135)
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/b23a4603-87f4-4516-8969-df84bb4082c6_rw_1920.jpg?h=056590911749ec332fa790f2b898c4a0)
Storyboard sketch
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/dc1f8aa4-0de7-493e-a79a-e280fcffd873_rw_1920.png?h=75044190ea39bccd9968cd6da4786ce3)
Screen design for the updated home screen, and live lobby states
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/13678831-d2df-47dd-9b2b-c7ef60fdf850_rw_1920.jpg?h=0a3f236e0a652f648408e5580d451a3d)
User feedback from user testing and surveys
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/1518974c-7f63-4b85-84f5-e0abe2070bd5_rw_3840.jpg?h=93bbdf7cba0b0bdd635fdfacaa72a3ed)
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/02712404-d1d4-45d8-8735-cd5e3004229f_rw_3840.jpg?h=37a34be2daa1416dec0044b8e6fbe1bd)
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/2ffb9925-6076-4627-9844-d1c1258451fb_rw_3840.jpg?h=17c0a8bad7ea66ca654858aafdbf117d)
Storyboard sketch
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/e8e8e3b2-c31e-42a6-95a0-89d2d635a53b_rw_1920.png?h=785f5a9cbd84891dafe1506759296b93)
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/61bca957-3772-4bae-9765-f13d68658467_rw_1920.png?h=396ad397352ec7a40237c2592090e16e)
Wireframes for new onboarding and updated UX
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/3eff3eda-625c-4f0b-afc4-8a1e8768d9bf_rw_1920.jpg?h=6b0b1ca097010cf0e99965c87bac69fd)
Updated home screen with sliders and categories
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/eeedc18c-cae8-4c6d-8aef-4533a903d98a_rw_1920.png?h=076a2f42e90a6783a16212384efb3735)
Screen design for the new onboarding steps, class results, and profile
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/96ff6cf4-fcb9-4272-aa67-62293f85bd96_rw_1920.jpg?h=51c15aa6cb5145d86a305cf93a902f2a)
User flow for replays
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/4ac05b9e-6b26-4581-8d0a-8ac288309e85_rw_1920.png?h=cd60742a2b29e0633b48825cfe3daa31)
Screen design for the updated home screen, replay/live schedule, and replay lobby
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/1a9bd060-15f8-4d36-a88f-9a9a71cbc759_rw_1920.jpg?h=a77f12e92cce35f39305033977f64660)
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![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/284be72c-f726-4703-942f-d7685c33a906_rw_1920.png?h=2943a030cb9f0d52c3f5b8387fc8bf37)
Screen design for the updated home screen, live schedule, and lobby
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/2b27d5a1-d44e-4e4a-9656-ced3adeb0fc7_rw_1920.jpg?h=81c5c26462024c292d09baf838a33987)
Cover art and identity for each branded class
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/28c76bf9-f73e-4b2b-81c3-b531816099e7_rw_1920.png?h=0bab20d96c12e45bf835c3047c3e0126)
Screen design for the new onboarding personalisation, updated home screen, and account creation
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/f0f8a1e6-c961-4daf-a604-459cde541745_rw_1920.png?h=9d3bf050d092445da3538b9c7be91c54)
Screen design for putting certain features behind a paywall and subscription steps
- Better managing user expectations
- Getting users to the magic sooner
- Less friction/steps
- A higher willingness to pay
- A higher NPS score
- A more positive overall experience
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/c72f7f43-d7c4-437f-b7db-687e02afc23a_rw_1200.jpg?h=0d4a1ef4f144e8a03ef718e4142dbed7)
Results from one of the user tests
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/2e427474-11f8-47a1-a8c0-13e8574123d4_rw_3840.jpg?h=0b3a9ff97dd05019384d93ef3fc6a1c0)
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/080dadc6-b291-4638-a482-625839742cfa_rw_3840.jpg?h=cd59be02ea2b54d7df7a1463db4a6bb6)
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/2e7967ca-93b4-4677-b26b-429d06b04fb1_rw_3840.jpg?h=3e95258ecdd78adfb1c6cfb388343cab)
Storyboard sketch for series
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/5c1df910-a9d7-466b-b3d4-e9075384fdef_rw_1200.png?h=c4da433aadf1d7704dbc6464c7e81a4f)
Screen designs and flows for Series
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/7491d39d-b4cf-48d8-bc34-1308053dbf71_rw_1200.png?h=d0ae1d04027cbf33fbde2e525b4461a3)
Screen designs for series on the home screen, category, and lobby
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/b722aec3-ad6c-4f1c-a67c-6890e84cb6c0_rw_1920.jpg?h=4138df3b8ae651d3c50e32b70e673641)
Series cover art designs
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/fd2a88fb-93ff-4288-9b5b-ae707c6df611_rw_1920.jpg?h=c5090a947c53bd00b596599f1c39bab8)
Lean UX canvas to better understand and define the challenge
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/35cffe86-05d0-4010-a362-4598de18c76b_rw_1920.jpg?h=af019c73072ac84ef1ee98df7958880a)
Defining the new information architecture of the app
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/c6dec6b9-60f8-45e4-99c4-79e3c67d29d0_rw_1920.png?h=e2dabb8062c6694977d5317f9847d516)
Screen design of the new Discover and Profile screens, and navigation
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/a51ef348-3f91-421e-b110-6ab769c86d7d_rw_1920.png?h=34198bd0f1ea918e00a0509431084c73)
Journey map
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/02676cf2-9a0a-47dc-8754-e9d2cc1fe5a4_rw_1200.png?h=9c65a4917abc7d9843f2faa6a9109abf)
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/3fe2d6bb-a740-4185-83a5-8113ea02ad27_rw_1920.png?h=cc4c22009859882074c1f27b609f173d)
Journey map
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/40b22c33-89d1-4ecb-8090-1af64a02e0c7_rw_1200.png?h=324e3713ece18206b1ecc49f07ec6328)
Storyboard sketch (from our talented CEO)
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/ad608c75-a7bb-4d68-93d6-173749c56feb_rw_1200.png?h=4bc6e903c25845d3bf3e9a03002202ec)
Screen design for new onboarding steps to customise how you feel and choose a coach
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/78f2a5c1-000f-4de9-af82-f3db04f4ca5c_rw_1200.png?h=c87af3fdb8623b5cced4b72da0e6cba3)
Screen design for new home screen ("Today") and CBT exercises
![](https://cdn.myportfolio.com/0f2b0e3c0fd7a52ce0af921a0fdadc78/0999fe23-2fe6-4248-a427-4fb0e00d31a5_rw_1920.png?h=d571f113e96bcee88fbaf478e9cf7744)
Screen design for various states of "Today"