The Challenge
MindLabs, a mental wellness startup that aimed to combine EEG technology with guided meditation, sought to establish a strong brand identity that reflected their core values: Mysterious, Futuristic, Scientific, and Peaceful. The branding needed to convey the app's role as a sanctuary for relaxation and self-discovery, ultimately leading to improved happiness.
Taking inspiration from brands like Tesla and NASA, we explored visual concepts that embodied a futuristic aesthetic. Early brainstorming sessions and mood boards pointed us towards a waveform-inspired logo (evoking brainwaves) and a colour palette of pink, purple, and cyan.
Final logo & icon
Colour palette
Typography
App concepts
Prototype
