Established in 2020, MindLabs positions itself as a gym for the mind designed to make you happy. Wearing their EEG headband whilst using the app enables them to monitor your brain and emotions, and then take classes designed to aid with mental health issues. Their vision is to be a globally recognised brand to help people achieve happiness.
The company needed branding, and app concepts that represented the core experience for the product.
With the app, users would be able to pair and use it with an EEG headband as a sanctuary from everyday, busy life to achieve relaxation and to understand their minds better - all resulting in an improvement in happiness.
We wanted the logo to represent brand the values - Mysterious, Futuristic, Scientific and Peaceful. Some of the brands that inspired us were Tesla and NASA. After some group sketching and mood boards, we liked the concept of a wave form (similar to brain waves) for the logo and were leaning towards colours that felt futuristic - pink, purple and cyan.
Final logo & icon
Primary screen concepts