Missfit is an online community that was born in September 2015, where individuals with niche interests in fashion, beauty and entertainment can freely discuss their thoughts and problems, without any attached stigma.
The site was born because its founders were becoming disillusioned with the lack of online communities, where millennials could actively discuss their interests with like-minded individuals. Discovering that there was a gap for entirely positive online content, the founders set out to create a friendly and relatable platform, which would inspire, unite and uplift its users.
Missfit needed branding to get them off the ground and establish their presence on social media where they would get initial traction.
The branding needed to reflect their brand values and vision statement, which we established in a workshop:
We aim to become the best content platform and community for female millennials worldwide.
Pantone colour exploration
Refined designs
Final designs

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